Skip to content
GSM stated, thread count ignored

Towels and sheets that get softer.

Long-staple cotton and washed European flax, listed by grams per square metre. Thread count is a marketing number; weight and staple length are what you actually feel.

Knitupy — Bath & bed linen
How to choose a weight

A number that stopped meaning anything

500 gsm
Light, fast-drying towels. Right for gyms, small flats and hot climates.
650 gsm
The everyday bathroom weight. Absorbent without taking a day to dry.
800 gsm
Heavy and slow. Luxurious if your bathroom has air moving through it.
Waffle Robe — Single
Why thread count misleads

A number that stopped meaning anything

Thread counts above about 400 are usually reached by twisting multiple thin threads together and counting each one. A 300-count sheet in long-staple cotton outlasts a 1000-count sheet in short.

About Knitupy
From the shop

Featured products

Shop all
Notes

From the journal

Read all
How to choose a weight

How to choose a weight

Thread counts above about 400 are usually reached by twisting multiple thin threads together and counting each one. A 300-count sheet in long-staple c

Thread counts above about 400 are usually reached by twisting multiple thin threads together and counting each one. A 300-count sheet in long-staple cotton outlasts a 1000-count sheet in short.

Our point of viewA number that stopped meaning anythingRead our story
Bath & bed linen

Replace the towels you keep apologising for.

Shop the linen