Thread counts above about 400 are usually reached by twisting multiple thin threads together and counting each one. A 300-count sheet in long-staple cotton outlasts a 1000-count sheet in short.
01 — 500 gsm
Light, fast-drying towels. Right for gyms, small flats and hot climates.
02 — 650 gsm
The everyday bathroom weight. Absorbent without taking a day to dry.
03 — 800 gsm
Heavy and slow. Luxurious if your bathroom has air moving through it.
Replace the towels you keep apologising for.
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A number that stopped meaning anything
Linen listed by weight, not thread count.